Music and Arts Festival 2020
Brand concept/ identity
Broklin Onjei
Founder and Designer at Creative Invention Studio
What?
Student-run fundraiser 25tolife hosted a music and arts festival with all proceeds going to the Canadian Cancer Society. 25toLife is a joint project between Kamal Masri's SFU Beedie School of Business Project Management class and the Canadian Cancer Society (CCS).
"This year event inspired us to create a fun concept Identity for the upcoming event in 2020. Expanding our creative thought seeing something new and different in 2020, we used abstract contemporary modern geometric shapes with trendy and fashion colours to reach the audience".
This project aims to raise funds for cancer research and to support individuals who are affected by this disease while learning project management. The event featured a variety of live music, arts, poetry and dance performers.
Goal
Inspiration
When I saw this project in the AIGA gallery, I was very intrigued because this is a similar project that I had to do in the past elective, The North Sea Jazz Festival. We had to create a poster and a t-shirt design for the 2021 Festival held in Rotterdam. I really enjoyed this competition and the whole vibe of it all because we could go our own direction and really embed ourselves, as graphic designers, in what we thought the identity of this festival was to us. It was truly a great experience, even though it lasted 2 weeks, and all of the feedback and tips that were given by the teachers will definitely help me in my future aspirations. This whole experience does tie in well with my character and what I love to do as an amateur graphic designer.
My final designs for the T-shirt and Poster,
North Sea Jazz Festival
Partnership
Elements of Practices
Social Practice: frame cultural production— art, design, literature, academic research, and other forms of cultural labor—as a political act that challenges notions of power in order to redistribute it. For social practitioners, cultural work is rooted in social and actual landscapes to which one actively listens and responds. Socially engaged practice, through this lens, attempts to perform systemic change, attuned to the wicked problematics it faces, building generous bodies of Common knowledge upon which more (radically) inclusive futures can be shared, speculated, scaled, built, re-built, and embodied.
Commercial Practice: show a transition from designers employed in traditional companies to creatives as entrepreneurs in the new economy. Through experiments with making and designing and explorations into untapped markets and unknown audiences, this “next” design aims to create new values for future economic scenarios.
Studied Graphic Design & Foundation for Design at The Art Institute of Vancouver
Studied Film and Video Production at University of Regina
Sources
http://portfolios.aiga.org/gallery/88897691/Music-and-Arts-Festival-Identity-Concept
http://portfolios.aiga.org/search?field=Graphic+Design
Music and Arts Festival 2020